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Theatre 13

  • Wednesday
  • Thursday
    • George McLean: Speaking in the Theatre 13

      11.00 - 11.30

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      11.00 - 11.30

      George McLean - Boo Consultancy

      Increasing Visitor Donations at The National Gallery by Over 300%

      We have increased donations at The National Gallery by over 300% and improved visitor satisfaction points. With 6 million visitors a year all entering for free, our challenge is to delight those visitors and make The National Gallery money through visitor donations. Our approach is unique, our results speak for themselves and this is how we do it.

      James Murden and Sharon Wyness: Speaking in the Theatre 13

      11.00 - 11.30

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      11.45 - 12.15

      James Murden and Sharon Wyness - AliveLab Augmented Reality

      Innovation and Impact with Augmented Reality

      Learn how AliveLab, a family friendly UK Augmented Reality company, who have been working with Disney, Pixar, Aardman Animations & ITV are now bringing innovation & impact to Attractions & Tourist Trails. Having sold over 1 million kids products worldwide AliveLab really understand what will wow kids and resonate with parents. The best bit? It doesn’t have to break the bank!

      Mark Locker: Speaking in the Theatre 13

      11.00 - 11.30

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      12.30 - 13.00

      Mark Locker -

      The Digital Guest Journey: Delighting Guests & Increasing Profits

      Guest expectations are changing. The way people consume information and interact with brands has transformed, and those who aren’t able to keep pace are being left behind. Drawing on over 10 years of experience in deploying technology within the industry, Mark uses a mix of inspirational stories and the latest data to demonstrate how the device in everyone’s pocket holds the key to future prosperity.

      Bernard Kochen: Speaking in the Theatre 13

      11.00 - 11.30

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      13.15 - 13.45

      Bernard Kochen - Convious

      Are you selling your admission tickets at the right price?

      The attractions industry is losing billions in online revenue. Still, a lot of venues are ‘offline’ while their visitors want to buy online at better prices. They often rely on external parties and point solutions to sell their inventory online. It''s time to take back control over your sales, pricing and your customer! Bernard will explain how Artificial Intelligence determines the future for the leisure industry supported by case studies.

      Daniel Strang: Speaking in the Theatre 13

      11.00 - 11.30

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      14.00 - 14.30

      Daniel Strang - We Are Interact

      Why Digital Experiences at Attractions Suck.

      We will firstly look at why visitors get frustrated with the lack of ease, innovation and engagement in attractions photography, registration, visitor management, gamification and scoring systems. And then we will discuss what visitors are looking for and how creating a self-service solution could increase visitor satisfaction, reduce operating costs and increase revenue.

      Feixue Huangdu – Richard Morecroft: Speaking in the Theatre 13

      11.00 - 11.30

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      14.45 - 15.15

      Feixue Huangdu – Richard Morecroft - JGOO

      Attract and monetise Chinese tourists.

      Faixue Huangdu, will explain how she takes over half a million Chinese viewers on video tours of UK attractions every week, followed by Richard Morecroft who will show you how to monetise that traffic and grow your visitor numbers.

      Vasily Ryzhonkov: Speaking in the Theatre 13

      11.00 - 11.30

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      15.30 - 16.00

      Vasily Ryzhonkov - ARENA SPACE VR

      VR LBE Customer Journeys

      Understanding VR LBE customers is a major challenge for retail operators; and it goes beyond analyzing data from customer analytics of existing customer bases (as most potential customers still have never experienced VR LBE yet). Different generations, in particular, generation X, millennials and generation Z have different journeys. Still, international VR LBE business requires localized analysis of customer journeys as a key success factor in order to achieve profitability.