Keynote Theatre 4

Wednesday
Thursday

- 11.00 - 11.30
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  11.00 - 11.30
  
  Harriet Pennant-Williams - Shrewsbury Prison - The Campbell Group
  
  How putting employees and customers first drives your business
  
  We will look at why putting employees and customer at the forefront of our business has been vital to our success. How we embedded a specific culture that drives all of our employees to deliver first class customer service and this has impacted our business. Looking at the connection between employee engagement and customer experience.
  
  11.00 - 11.30
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  11.45 - 12.15
  
  Lyndsey Westcott - ZOLL Medical
  
  Cardiac Arrest in your facility – Are you prepared?
  
  It happens in a split second. A person collapses—the victim of sudden cardiac arrest—and the clock starts ticking in the race to restore a normal rhythm to the heart. Prompt initiation of CPR with early defibrillation can save countless victims’ lives.
  
  11.00 - 11.30
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  12.30 - 13.00
  
  Jonathan Clark - Crealy Theme Park & Resort
  
  Tackling the supermarket – How do you keep your guests engaged
  
  An insight into ways you can challenge the supermarkets, takeaways and keep your guests £1 onsite. Taking you through a commercial journey of how you can keep your guest engaged with your commercial offering, increasing your SPH and revenue.
  
  11.00 - 11.30
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  14.00 - 14.30
  
  Klaus Sommer Paulsen - AdventureLAB
  
  Designing a Successful Tomorrow for the Attractions Industry
  
  2020 and 2021 have proven incredibly challenging for the attractions industry. However, there are ways forward, as the evolution of the sector has been accelerated by the need for adaption and innovation. This scenario presents attractions with possibilities to survive and thrive as sustainable players in the new experience industry landscape. Join this talk for inspiration, insights and discussion on how we can design the future now with principles and methods as those presented in the new book “Integrated Storytelling by Design”.
  
  11.00 - 11.30
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  14.45 - 15.15
  
  Patricia Yates - VisitBritain
  
  Attractions - building a sustainable future post Covid
  
  11.00 - 11.30
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  15.30 - 16.00
  
  Simon Prager - The Tank Museum
  
  Stories Sell
  
  For any Visitor Attraction we want to ensure our visitors leave happy and we have maximised our revenue from them in a way that matches our aims and values. Simon will take you through why he believes ‘Stories’ are the best way to do this, and why he believes Stories are the difference between a good day out and a great day out for the visitor.
- 11.00 - 11.30
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  11.00 - 11.30
  
  Elizabeth McKay - London Transport Museum
  
  Igniting curiosity to create fabulous family experiences
  
  What turns an average day out with the family into an experience that creates memories of a lifetime? Elizabeth will share her experiences of what really works to create fabulous family experiences. From having clarity of purpose, knowing your audience, the importance of authenticity, adding sizzle, working with partners and redefining your competition, the session is focused on what works to make a difference for families.
  
  11.45 - 12.15
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  11.45 - 12.15
  
  Nick Hounsfield - The Wave
  
  From dream to reality – the journey to build The Wave in Bristol
  
  From dream to reality – the 10-year journey to build The Wave in Bristol. Nick Hounsfield explains the vision behind this unique inland surfing destination, how he made it happen and what he wants to achieve in the future.
  
  12.30 - 13.00
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  12.30 - 13.00
  
  Martin Ainscough - Adventure Parc Snowdonia
  
  Building a Tourism Destination from Scratch
  
  How Martin Ainscough has gone from crane hire to leisure...the story so far!
  
  13.15 - 13.45
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  13.15 - 13.45
  
  Anne Gow - Farmer Gow’s Ltd
  
  Creating a Rural Enterprise Zone
  
  Running farmland is expensive. Diversification projects in which owners and tenants collaborate, create a broader portfolio and wider customer experience than going it alone. My Farm Park and education businesses operate all year. Added appeal comes from tenants providing glamping, camping, horticulture and aquaponics, dog grooming, cake making and decoration equipment. Our tenants have enormous talent, creativity and work ethic. They have invested heavily in their businesses and the farm.
  
  14.00 - 14.30
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  14.00 - 14.30
  
  Rick Turner - The BIG Sheep
  
  Post Traumatic GROWTH – thriving in the post Covid World!
  
  Looking to bounce back after the pandemic ? In 2001 foot and mouth nearly closed my business The BIG Sheep, one of the UK’s leading farm parks, but we experienced something called Post Traumatic Growth – and had years of exponential growth. Post Covid, we are now experiencing our most profitable trading ever and you can learn from what I have done to enjoy growth and profits, personally and within your business.
  
  14.45 - 15.15
  
  Hannah Bryan - BGI
  
  Hands On, Game On!
  
  The National Videogame Museum will be taking us through how the museum has adapted operationally during the past 18 months. What can you do when your whole visitor experience is based around interactives and, suddenly, visitors shouldn’t be encouraged to touch? Find out how the National Videogame Museum was able to keep ‘playing the museum’.
More speakers to be announced..

Keynote Theatre 4

More speakers to be announced..