Keynote Theatre 3

11.00 - 11.30

Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason - Day Out With The Kids

Hosted by Day Out With The Kids, join us as our panel of industry thought leaders discuss how they are adapting and investing in their product and marketing in order to meet the changing expectations of modern families. With panellists representing zoo, museum and theme park attractions, this panel will delve into the role of technology, social media, sustainability and more on existing and future strategies.

11.45 - 12.15

Carole Hyde - Tatton Park

Tatton Park, one of the largest heritage attractions in the country, was created to inspire and enthral. From the serenity of the Gardens to the richness of the neoclassical Mansion; the beauty of the historic Parkland to the flickering candles of the medieval Old Hall and the fascinating technology at the Farm, Tatton sparkles with many treasures. Discover how we manage this dazzling heritage to attract 800,000 visitors every year.

12.30 - 13.00

Eddie Kemsley - Dreamland, Margate

2019 is a record-breaking year for Dreamland Margate, with visitor targets far exceeding expectations. Eddie’s talk will reveal how this success was achieved by carefully appealing to multiple audiences. She will explain the advantages of Dreamland Margate’s brand, which has developed to uniquely position the amusement park and event space as different from any other attraction. Furthermore, she will discuss how culture and creativity are the strategies behind all business decisions, from the theme of the park and the music and entertainment programmed, to the food and beverage served.

13.15 - 13.45

Sebastian Maraloiu - Questo | The City Exploration Game

Discover the tech that changes the way locals and travellers spend their leisure time and money. From 24/7 entertainment to interactive experiences, learn how you can create experiences using innovative technology that captivate the younger generations.

14.00 - 14.30

Debora Griffin - Sundown Adventureland

History of Sundown Adventureland’s 50-year history and future developments

14.45 - 15.15

Dare Ilori - Merlin Entertainments

As one of the world’s largest attraction operators with over 130 attractions in 25 countries and 67 million visitors every year Merlin Entertainments has the opportunity to make a positive, sustainable difference to the world around us, by being a force for good. In this session we will be discussing how Merlin Entertainments has a positive impact by Being a Force for Good in our attractions and wider communities.

15.30 - 16.00

Daisy Mercedes - Longleat Enterprises Ltd

Opening the first ever drive-through Safari Park outside Africa in 1966, Longleat has always been at the forefront of innovation and entrepreneurship. Still as the UK’s No.1 Safari Park, Stately Home and Attraction – have an insight into how Events and Productions are evolved and incorporated into a busy multi stakeholder business to keep the engagement of existing and new audience whilst maintaining the pioneering brand.