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Ian Clappison, Experience UK
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Ian Clappison is CEO of Experience UK, a trade body which is operated in partnership with the Department for Business and Trade. The association represents companies engaged in creating, operating, and delivering amazing visitor experiences and attractions. He works closely with Government to create initiatives and strategies for our members which includes attending all the sector’s major trade shows, tailored trade missions to respond to overseas demand, insightful and practical market research, networking opportunities and a constant flow of business intelligence from around the world.