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Return to Speaker page Richard Baker: Speaking at the Family Attraction Expo

Richard Baker

CCO - Inspiretec


Harness your customer data to improve CX and drive growth.

You’ll have a surprising amount of useful data in your business - quotes, bookings, reservations, purchases, enquiries, preferences, payments, customer feedback, reviews, website activity, marketing touch points, onsite visits and maybe even the odd complaint!

This seminar will give leisure, travel, and tourism operators some powerful ideas that can start them on the way of creating a single view of the customer to improve Customer Experience whilst supporting sustainable growth.

About Richard Baker

Richard founded Sequence, a top 20 digital agency which was acquired by Inspiretec in 2017 with whom is now the Executive board member with strategic responsibility for the business growth.

As Chief Commercial Officer Richard lead the sales, marketing and product teams in the UK and North America to deliver business critical services to over 100 organisations in 13 countries.

In his 25-year career he has worked with blue chip travel organisations like Abercrombie & Kent, dnata Travel, Travelopia & Visit Britain as well as household names such as Microsoft, Disney, Volkswagen, the BBC and the Cabinet Office.

As creative technologist at heart, he prides himself on delivering products services that work well and deliver positive customer experience – he enjoys nothing more than helping customers leverage creative thinking and use the sensitive application of technology to transact, engage and add value.