Are influencers worth working with as part of your marketing mix – if so, how do you get it right? How do you decide who to work with? How can you ensure you get the most out of the relationship and what are the key mistakes to avoid? Drawing on new data and case studies, Louise will give delegates a clear route map for building influencers into their communications plan.
About Louise Findlay-Wilson
Louise Findlay-Wilson is a regular speaker and commentator on PR, digital and social media and owns leading agency, Energy PR. In a PR career spanning over 30 years, Louise has worked with a huge array of consumer and B2B brands. From major names such as the BBC, Lloyds Bank, Capita, Cap Gemini, Schwartz, 20th Century Fox and New York Toy Fair through to exciting, ambitious start-ups and fast-growing SMEs – helping them use PR to accelerate their growth. Louise has also worked with travel, tourism and attraction brands including Cotswold Wildlife Park, St Paul’s Cathedral, Historic Royal Palaces, The Landmark Trust and Millets Farm.