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Keynote Speaker
Kevin Hughes: Speaking at the Family Attraction Expo

Kevin Hughes

Country Manager - La Lorraine Bakery Group


Becoming a challenger in a challenging market

A brief overview of the challenges facing the UK food market. An assessment of the opportunities that can arise and what you should consider when positioning your business to grow.

About Kevin Hughes

Kevin delights in bringing world class foods to consumers and working with the industry’s top talent. He has over 25 years’ experience in the UK food industry gained across frozen, fresh and ambient, working with all retail and foodservice sectors. From branded FMCG multinationals to driving start up brands like Organix baby food to maturity, Kevin actively works with, and develops, challenger brands to reach their potential. He has led La Lorraine Bakery Group’s UK and Ireland operations for the past 3, very interesting years, most recently launching the Donut Worry Be Happy donut brand.