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Keynote Speaker
James Doyle: Speaking at the Family Attraction Expo

James Doyle

An innovation-first approach to becoming a leading holiday homes manufacturer

Learn about how a relatively unknown holiday homes manufacturer, turned traditional design and engineering of holiday homes on its head to became one of the leading brands in the industry in just 18 months.


About James Doyle

James is a Main Board Director of J.R Rix and Sons Ltd, the parent company of Victory. He took over responsibility for Victory in early 2019 – shortly after this, he set out to completely overhaul the direction of the business, improve the product range and relaunch the brand. At the same time he appointed a new SLT to help realise his vision to become a market leader. In just 18 months, Victory has opened a second factory, quadrupled turnover, and created over 240 jobs during the pandemic. Victory is now widely regarded as creating some of the most innovative and desirable products in the industry.

Having held various senior positions within the Rix group of brands, James has extensive business leadership experience and a demonstrable track record in delivering growth through change management, diversification and innovation. He has held previous positions as a non-exec Director on the boards of port authorities due to his background in shipping and port operations, and is a Master Mariner, Chartered Shipbroker, with an MBA from AACSB leading UK business school.