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Return to Speaker page Duncan Syme: Speaking at the Family Attraction Expo

Duncan Syme

Founder and Director - Data Strategy Consulting Ltd


The “Perfect Circle” of Loyalty

The search for Customer Loyalty can, for many operators, feel like a search for the “Holy Grail”.
In this seminar we will show you how to make your loyalty scheme work for you and become your map to the elusive destination of Customer Loyalty.
Scenarios will be given from both the Farm Retail and Attraction sector perspectives.

About Duncan Syme

With over 20 years’ experience of working with many blue-chip manufacturing companies and retailers, Duncan has built his career by focusing on the consumer''s needs and behaviour
His knowledge of customer loyalty is gained from many profitable, intelligence based, customer focused activities, that were born from loyalty scheme data
He has a passion to help clients understand how to best use data in a strategic way to generate actionable insights, which inform and drive profitable sales and marketing activity
In 2013 his passion led him to set up Data Strategy Consulting Ltd to bring the insight he was sharing with larger retailers and manufacturers, to smaller businesses .