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Return to Speaker page David Lakins: Speaking at the Family Attraction Expo

David Lakins

Exploiting Mobile – the holiday makers new best friend

The media and communications landscape continues to develop at a blistering pace, and with guests turning to their mobile as their go-to digital device its is critical for holiday parks and attractions to be ready for the future.

With discussion of mobile innovations, and in-stay technologies, this session will focus on the guest customer journey and explore the strategies you need to help future-proof your park towards 2020 and beyond.

About David Lakins

Dave Lakins is no stranger to the holiday park industry providing strategic and digital services to clients including; BH&HPA, Best of British Holiday Parks (BoB) and some of the UK’s largest independent holiday parks and groups.

Over the last 10 years he has grown his agency into a hugely respected company, delivering work to holiday park clients throughout the UK.

“I get excited about digital. I love how quickly things advance. And I get a real buzz out of showing a client how digital marketing can have a real impact on their bottom line.”

Our agency thrives on digital challenges – whether that`s creating a comprehensive content marketing and SEO strategy, exploiting mobile, developing in-stay services using voice search and messenger tools, or focusing on the customer`s online journey to increase bookings and guest engagement.