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Return to Speaker page David Lakins: Speaking at the Family Attraction Expo

David Lakins


Using Your Digital Channels to Maximise Guest/Owner Spend

Digital marketing has reshaped the hospitality industry and how they get customers.
Through new advanced technology and tools, customers have now taken control of their own experience. For holiday parks, this impacts how they build and nurture relationships with potential and existing customers.
We look at how holiday parks can gain a new competitive advantage, attract income and retain revenues, and drive more direct bookings, with innovative digital marketing strategies.
Today customer spends a lot of time planning their next short break or holiday away. And they are increasingly turning to their smart devices to assist them through this process.
With new advanced mobile technology, the customer is making booking decisions faster than ever before. But there are also new opportunities to use these devices to connect with your guests when they are on your park.
Lockdown has shown us that holiday parks must adapt to new customer patterns and behaviours. New innovative marketing plans like focusing on the guest experience on-park puts you in a position to connect with your guests, build a new unique relationship with them and attract new revenue opportunities.

About David Lakins

Dave Lakins is no stranger to the holiday park industry providing strategic and digital services to clients including; BH&HPA, Best of British Holiday Parks (BoB) and some of the UK’s largest independent holiday parks and groups.

Over the last 10 years he has grown his agency into a hugely respected company, delivering work to holiday park clients throughout the UK.

“I get excited about digital. I love how quickly things advance. And I get a real buzz out of showing a client how digital marketing can have a real impact on their bottom line.”

Our agency thrives on digital challenges – whether that`s creating a comprehensive content marketing and SEO strategy, developing mobile apps that enhance the on-park guest experience, or focusing on the customer’s online journey to increase bookings and guest engagement.

He regular writes for the BH&HPA journal and speaks at a number of industry events.