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Return to Speaker page Ben O’Hara: Speaking at the Family Attraction Expo

Ben O’Hara


How to ensure your entertainment programme delivers results….whatever the budget

Live Entertainment is a significant part of any UK Holiday park offering, and with the predicted golden post-pandemic future, getting it right will be more important than ever. But keeping ahead of the curve, on trend and differentiating from competitors can be a daunting concept, especially with Covid-dented budgets. In this session, we’ll give you top tips for innovating your entertainment offering and discuss key considerations for programmes of all shapes and sizes, covering added value and revenue generating opportunities. You’ll come away from this session with actionable points that you can put into place immediately, at little or no cost.

About Ben O’Hara

Ben O’Hara has over 30 years’ experience within the live entertainment sector, spanning both UK and international holiday resorts, cruise ships and theme parks across the world.

Before founding his company, Ben successfully led entertainment operations at Alton Towers Theme-park, Thomson Cruises and tour operators, Thomas Cook and First Choice, curating innovative, high-scoring entertainment programmes to suit a range of audiences.

Ben now runs The Business Creative, an entertainment concept development company, helping clients create entertainment moments that will evoke an emotion in their audience - in turn, leaving an everlasting memory and connection to their brand: Moment + Emotion = Memory.

Some of The Business Creative’s UK clients include Butlins, Haven, Parkdean Resorts and Park Holidays. International clients include theme park operators, Farah Leisure, Ferrari World Abu Dhabi and Yas Waterworld. Over the past three decades, Ben has gained an in-depth knowledge of how to innovate and shape entertainment concepts and programmes, for a huge range of clients with budgets of all sizes.