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Return to Speaker page Alison Vasey: Speaking at the Family Attraction Expo

Alison Vasey


Best of both worlds: How to deliver a self-service experience without losing personal connection

With guests more tech-savvy than ever before, there’s a huge opportunity for holiday parks of all shapes and sizes to seize the positive transformational benefits self-service technology has to offer. But can this really be achieved without compromising on the personal touch hospitality is best-known for? Join our session to discover how you can have the best of both worlds to deliver a truly superior guest experience.

About Alison Vasey

Alison is Zonal’s visionary. Defining our technology roadmap and strategy, she is hugely passionate about the future of technology and how it can help hospitality operators enhance the guest experience. Highly skilled in strategic planning, leading and delivering change and improvement through innovation, Alison directs our strategic product teams to deliver on Zonal’s strategy. Prior to joining Zonal in 2019, Alison spent eight years at Mitchells & Butlers where she was Head of Business Change. Alison is also a Non-Executive Director of the Comma Group, a data and information excellence consultancy.