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Return to Speaker page Alex Russell and Olivia Cook: Speaking at the Family Attraction Expo

Alex Russell and Olivia Cook


The ‘new normal’ for outdoor holidays - how the pandemic has changed the market

Experts from Pitchup.com discuss how the pandemic has reshaped the travel industry and outline how you can take advantage of the emerging trends. They will be drawing on data from 1.8 million trips to nearly 5,000 holiday parks, glamping sites and campsites booked via Pitchup over the last year to explore the ‘new normal’ for outdoor accommodation.

About Alex Russell and Olivia Cook

Founded in 2009 by former lastminute.com man, Dan Yates, Pitchup.com has sent over 1.8m people on holiday in the last year at 3,000 UK campsites, caravan parks and glamping sites. With 80+ booking system integrations and 31m annual website visits, sites listed on Pitchup earn up to £580k each year

Olivia Cook:
Olivia was brought up in a B&B in Torquay and has extensive experience working for some of the online travel industry’s biggest names including Mr and Mrs Smith and Secret Escapes. She joined Pitchup.com as Head of Account Management in 2018.

Alex Russell:
Before joining Pitchup as Head of Sales in 2017, Alex worked at Groupon, where for seven years he managed a 20-strong team in the voucher business’s food and drink sector. Alex grew up in Porthleven, Cornwall at his family’s holiday home, sparking his interest in the holiday accomodation industry.