Brooklands Museum’s visitor numbers grew from 32,000 to 180,000 and then plateaued. Why? Who was coming and who wasn’t? Was the offer wrong? Was the marketing working? Was there a problem with the quality of experience? Find out how they worked out the answers to these questions, engaged staff and volunteers in solving the problems and got the whole Museum to fall in love with its visitors again.
About Tamalie Newbery
Tamalie Newbery is the CEO of Brooklands Museum, which tells the story of the Brooklands Race Track and aircraft factories on a 30 acre site in Surrey. In 2018 it was a finalist in the Art Fund Museum of the Year and won best permanent exhibition in the Museum + Heritage Awards. It is passionately supported by 800 volunteers and 11,000 Members. Since arriving Tamalie has grown revenue and relaunched its brand. Prior to this, Tamalie was the Executive Director of the Association of Independent Museums (AIM), which has 1200 members in the UK. She has also led the fundraising and capital project management for The Lightbox, an award-winning museum and gallery. She’s worked as a consultant for ‘A Different View’, set up a literacy project for offenders in the probation service, been a trustee and Chair of Dance Woking and a school governor.