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Keynote Speaker
Patricia Yates: Speaking at the Family Attraction Expo

Patricia Yates

Deputy CEO - VisitBritain


Attractions - building a sustainable future post Covid

About Patricia Yates

Patricia Yates has been with VisitBritain/VisitEngland since 2005, becoming Strategy & Communications Director in 2007. She is responsible for research, tourism affairs and communications. Patricia started her career as a journalist including a long period editing Holiday Which? She also launched and edited the Which? Guide to Hotels for many years. Patricia is the Chair of TIER – the Tourism Industry Emergency Response group - which coordinates the tourism industry messaging at times of crisis - and a Fellow of the Tourism Society.