What turns an average day out with the family into an experience that creates memories of a lifetime? Elizabeth will share her experiences of what really works to create fabulous family experiences. From having clarity of purpose, knowing your audience, the importance of authenticity, adding sizzle, working with partners and redefining your competition, the session is focused on what works to make a difference for families.
About Elizabeth McKay
Elizabeth McKay is an award-winning creative leader and has been recognised for excellence in the cultural sector with awards including Museum + Heritage, Royal Television Society, Webby People’s Voice Award and a Peabody. She has a track record delivering distinctive experiences, content, and programmes that inspire public engagement and achieve financial sustainability. Elizabeth joined London Transport Museum in the new role of Chief Operating Officer in 2018 to lead the formulation and delivery of the future vision. Prior to LTM she was the Chief Learning Officer at Historic Royal Palaces, the Head of BBC Learning, and a Director at Grey Advertising in London and New York. Elizabeth is Deputy Chair of Kids in Museums, an independent charity dedicated to making museums open and welcoming to families.