Diversifying your offering to increase customer experiences, footfall and revenue 

Joel will talk about how attractions can diversify products and services beyond the current offering. How these will enhance customer experience, increase footfall, and bring new revenue streams to your business.  Using two of his attractions as case studies you will hear how Joel took decommissioned prisons and turned them into multimillion pound attractions by continually diversifying and enhancing experiences. Embracing change and always striving to the next challenge.