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Return to Speaker page Adriaan Van Der Hek: Speaking at the Family Attraction Expo

Adriaan Van Der Hek


Practical application of dynamic pricing and the power of data

We will look at the power of data in theme park and attractions and how dynamic pricing can help boost revenue and profitability

Adriaan is an expert on Dynamic Pricing powered by Artificial Intelligence and the effect it has on consumer behaviour, the customer journey and the bottom line. He will share best practice cases and do’s and don’ts applicable to the attractions industry.

About Adriaan Van Der Hek

Adriaan has gained a wealth of ecommerce experience of more than 20 years in travel, retail, hospitality, telecom and in Convious applies best practice ecommerce insights and technology in the attractions industry. He heads operations for Convious with offices in 4 countries and catering to over a 100 main attractions all over Europe with a next generation ecommerce platform.