R H Smith, or Smiffys as it is more commonly known, pride themselves on being a multi award- winning family business with a heritage of over 125-years. The business is built on integrity, quality and value for money and has earnt itself a reputation of excellence in customer relations, service and product innovation by remaining current and its products on-trend.
Time4fun is a focal brand that operates within Smiffys, bringing a whole world of serious fun. With products designed to excite the imagination, Time4Fun incorporates a fantastic and fun collection of light up and glow items, as well as pocket money toys and bespoke character merchandise for both children and adults. Pocket money toys; a childhood classic with fond memories of skipping the shop with a spare shilling or two in the search of the perfect little treat. The market for these marvelled items continues to grow and remains a pivotal part of children’s development; in turn driving the demand for large volume pocket money items. A large aspect of Smiffys Time4Fun range is volume sales of pocket money classics like Bubble Guns and Puffa Balls, with their low-cost appeal.
All Smiffys products, packaging and point of sale material is designed exclusively in-house by the UK creative team; specialising particularly in bespoke items for merchandisers. Character merchandise is a best-seller for Time4Fun because of the bespoke appeal and the collaborative approach to product development. Products can be designed inline with any theme or character, to match most price points; making for volume purchases that retain an element of exclusivity. Smiffys wide range of bespoke character merchandise covers products from T-shirts to Plush Toys that can be designed to suit any market. The Sandy Le Meerkat range is a great example of the creativity of the in-house design team at Smiffys, with a series of Meerkat related merchandise. The corresponding Smiffys designed Sandy Le Meerkat packing adds to the exclusivity and maintains product consistency.
Licensing is also an integral aspect of Smiffys and the most influential segment of dress-up is the licensed children’s market. As winners of the best licensed dress-up at the 2018 Licensing Awards for their Roald Dahl for Tesco collection, the business continues to innovate and create new and exciting licensed children’s dress-up. The children’s market also grows continually year on year as World Book Day has become pivotal in schools across the UK. Parents desire to have their child’s favourite book in costume form warrants licensed costumes and this has led to Smiffys acquiring the licenses to many popular children’s classics like Roald Dahl and Postman Pat. Safety is something that Smiffys take very seriously, especially regarding children’s costumes. All children’s costumes are tested to both EN71 regulations and Nightwear (Flammability) Standards, exceeding legal safety standards across the EU and USA.
For more information visit: https://trade.smiffys.com/ or visit @SmiffysUK on Twitter and Facebook.