How Vennersys works with Family Entertainment Centres - The Family Attraction Expo
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How Vennersys works with Family Entertainment Centres

Vennersys case study: 360 Play, Basildon, Farnborough, Leicester, Milton Keynes, Redditch and Stevenage.


360 Play is a family focused entertainment business with sites across England and views to expand further. The core for 360 Play is to create an environment for the entire family to have back to basics fun, including aspects of physical, outdoor, skills based and creative play. 360 Play currently has centres in Basildon, Farnborough, Leicester, Milton Keynes, Redditch and Stevenage with opening hours 7 days a week, 360 days a year.


As a fast growing and popular family entertainment business 360 Play needed a reliable user-friendly system that they could trust. With high volumes of guests every day 360 Play needed a secure system to check families in and out of centres, to ensure child safety so families can relax and have a great time. The system that was in place was not suited to the sites and was aimed towards a programmer and not 360 Play’s staff, so getting a user-friendly system was a priority.


Vennersys offered a unique admissions journey to 360 Play, comprehensive CRM and reporting system. Visiting families must purchase a family membership and can pre-register for this online in advance for customer convenience. To ensure child safety every family is checked in and out of the centre which ensures children leave with the correct family. 360 Play guests can also book parties online and create a whole birthday package including goody bags and food platters. The Vennersys team continue to support staff throughout the journey, from till configuration to developing their system to better suit the business needs.


A completely integrated solution meaning great reporting and being able to use data for better control and understanding.

Touch-screen technology that is simple to use and facilitates faster admissions with minimal training required.

Versatility within the programmed set up to create a user-friendly interface for staff to use.


360 Play decided that Vennersys could provide a great solution for their difficult system after seeing VenposCloud demonstrated at an exhibition. This resulted in 360 Play installing Vennersys systems into all their current sites, and at any future sites they have.

Lee Waters, head of operations for 360 Play, said: “Using the Vennersys system has been really good for 360 Play as a company, as it’s really easy to use and is great for any user with its all-round friendly interface. 

“When we contacted Vennersys they gave us an off-the-shelf product, then tailored it to our specific business needs. For example, we can now check all families in and out of our sites and the reporting features of the system have been important for us.

“The versatility of the programming has been a great benefit to us, and the new system allows us to complete offline transactions. Vennersys has been very forward thinking and enabled us to create a package which best meets our needs.

“The training with Vennersys has also been good and we are still on a journey with them which they continue to support us through. 

“We plan to have Vennersys systems installed into all of our future sites, including a new centre which is expected to open in December. Vennersys have a system that is great to develop and diversify with. They are a company that we are happy to work with and we would definitely recommend Vennersys to others.”