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The Association of Indoor Play: Exhibiting at White Label World Expo London
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The Association of Indoor Play

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The Association of Indoor Play (AIP) is the leading trade association for the indoor play sector in the United Kingdom. We are a not for profit organisation set up to be the voice of the Indoor Play Sector. The Association was formed in at the start of the COVID pandemic by a group of seasoned national indoor softplay providers with over 150 years of combined indoor play experience between them with the aim of creating a specific and targeted vehicle to represent the smaller operators in this specialised sector



AIP are Members of UK Hospitality, with whom we act to advise on government legislation for indoor play, we are accredited with Visit England/Visit Britain “Good to Go” scheme and are Members of IAPPA - The Global Association for the Attractions Industry.



The overriding aims of the Association are:



  • to raise the profile of the benefits of indoor play with the public and the Government

  • to raise the standards and reward excellence within the industry

  • to have a community where operators can discuss issues and access core industry information


AIP represents indoor play industry operators ranging from single site to multi-site businesses and encompassing Indoor Play, Role Play, Baby Sensory and Farm Parks.

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