Wednesday 7th November
Thursday 8th November
11.00 - 11.30
Adam & Martin Goymour - Roarr! Dinosaur Adventure
(Roarring into the future!)
The UK’s award-winning ROARR! Dinosaur Adventure is entertaining unprecedented visitor numbers and an expanded demographic under park manager Adam Goymour. Winner of the combined Norfolk and Suffolk best large visitor attraction award for 2018, it is the busiest paid-for attraction in the former of those two east England counties. Come and listen to find out what decisions and strategies were made to achieve this growth.
11.45 - 12.15
Andy Mills-Brown - Talent Artistic Group
Entertainment: Guest Experience vs Investment (and what’s the ROI?)
What is Immersive & Experiential Entertainment? How much do you need to spend? How do you measure the cost?
12.30 - 13.00
Victoria Rooke - Magenta Star Ltd
Are You Missing Something?
Less ‘sales’ and more ‘fun’ please! Photography isn’t what it used to be. We are shaking things up by finding ways to enhance a customer’s experience. We believe in training staff to be engaging, entertaining and have more fun with it. Our new method of photography is unlocking marketing potential and taking the stress out of additional revenue for our clients. Is adding something new to your attraction a scary thought? Do you think you’ve tried it all before? This seminar could be for you!
13.15 - 13.45
Mark Locker - Attractions.io
How to Increase Visitor Spend at Your Attraction
Learn about the strategies, tactics and science behind getting visitors to spend more money during their visit.
14.00 - 14.30
Gavin Sibley - SBX Electrical
How to use technology and interactivity to push client experiences
We will be displaying and discussing the latest technologies and systems available on the market, and how these can be integrated with your current attractions to create a unique, audience capturing user experience. By keeping this interactivity going once they have left the facility and adding an element of competition, you are more likely to pull visitors back on repeat visits.
14.45 - 15.15
Christopher Elson - Diverse Interactive
How Extended Reality (XR) will impact visitor attraction and engagement
Extended Reality (XR) is the future, and that future is now! Find out what impact XR applications such as virtual, mixed and augmented reality are already having on visitor attractions and customer engagement, and what this will mean moving forward as we transition into a world where the boundaries of the physical and digital worlds seamlessly merge evermore so to become one integrated ecosystem. This is one not to miss.