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Keynote Theatre 2 Theatre Hall 14 Theatre Hall 15
Keynote Theatre 2 at the Family Attraction Expo

Keynote Theatre 2

Wednesday 7th November

Thursday 8th November

speaker

11.00 - 11.30

Keynote Theatre 2

Wednesday

James Thomas - Merlin Entertainments

A GM’s experience in building a world first attraction

I will be talking through my journey and experience as a GM in building an attraction unlike any other, from conception to completion – the good, the bad, and the ugly! I hope to share some lessons learned, and explain some of the challenges along the way.

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speaker

11.45 - 12.15

Keynote Theatre 2

Wednesday

Vicky Parr - VISITENGLAND

Tips to grow your business from VisitEngland

There are some great initiatives happening at VisitEngland. Take this opportunity to learn how these projects can help businesses grow, be more productive and legally compliant. Vicky will talk about VisitEngland’s work on business support, quality assurance and awards for excellence. Vicky will also include some useful insights on the current size and the value of the English tourism market; as well as the latest business performance trends.

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speaker

12.30 - 13.00

Keynote Theatre 2

Wednesday

Eddie Kemsley - KidZania

KidZania London – an insight into running the fastest growing education & entertainment brand in the world

Eddie Kemsley will outline the unique market and business model that underpins the fastest-growing education & entertainment brand in the world, including how the team have delivered an attraction model within a retail environment. Kidzania London is the flagship of the global brand which started by Xavier López Ancona in Mexico in September 1999. Eddie will highlight some of the key successes of the brand and talk through examples of challenges that the brand has overcome so far, particularly making KidZania a ‘go to’ destination for families in one of the most competitive landscapes in the world. KidZania’s CEO will also give an insight into how working with partners such as British Airways and Renault (amongst many others) has helped deliver authentic real-life experiences for children visiting the City.

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speaker

14.00 - 14.30

Keynote Theatre 2

Wednesday

Michael Collins - Leisure Development Partners (LDP)

Visitor Attractions Trends - what international trends can help improve your visitor experience and your returns?

Michael Collins will discuss the future of the attractions industry and review trends observed by LDP in their entertainment and visitor attractions projects globally. He will focus on how to embrace these trends to improve performance and visitor experience for attractions of all scales. Case studies and benchmarks will be used to illustrate the impact of emerging trends.

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speaker

14.45 - 15.15

Keynote Theatre 2

Wednesday

Sarah Lynn - Sweets in the City

Business and the Boardroom

The Apprentice Winner Sarah Lynn talks about her career journey and experience on the BBC show, what it takes to start and build a business like Sweets in the City, and what life is like being one of Lord Sugar’s newest business partners.

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speaker

15.30 - 16.00

Keynote Theatre 2

Wednesday

Rachel Bell - LAKE DISTRICT ESTATES

Stronger Together – Destination Marketing & Partnerships

In an ever demanding and changing consumer environment, discover how the strength of partnerships can raise the profile of a destination to attract and sustain domestic and international visitors.

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