Free Tickets

Keynote Theatre 3

  • Wednesday
  • Thursday
    • Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason: Speaking in the Keynote Theatre 3

      11.00 - 11.30

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      11.00 - 11.30

      Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason - Day Out With The Kids

      How do changing expectations of modern families affect attractions?

      Hosted by Day Out With The Kids, join us as our panel of industry thought leaders discuss how they are adapting and investing in their product and marketing in order to meet the changing expectations of modern families. With panellists representing zoo, museum and theme park attractions, this panel will delve into the role of technology, social media, sustainability and more on existing and future strategies.


      12.30 - 13.00

      Eddie Kemsley - Dreamland, Margate

      Driving Audiences By Daring To Be Different

      Driving Audiences By Daring To Be Different


      Sebastian Maraloiu: Speaking in the Keynote Theatre 3

      11.00 - 11.30

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      13.15 - 13.45

      Sebastian Maraloiu - Questo | The City Exploration Game

      Case Study: Tourism 2.0 - How Tourism is Changing Thanks to Technology

      Discover the tech that changes the way locals and travellers spend their leisure time and money. From 24/7 entertainment to interactive experiences, learn how you can create experiences using innovative technology that captivate the younger generations.


      14.00 - 14.30

      Debora Griffin - Sundown Adventureland

      Our Journey From a Monkey to a Top Ten Attraction

      History of Sundown Adventureland’s 50-year history and future developments


      Sandra Hazel: Speaking in the Keynote Theatre 3

      11.00 - 11.30

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      14.45 - 15.15

      Sandra Hazel - Merlin Entertainments

      Being a Force for Good in our attractions and wider communities

      As one of the world’s largest attraction operators with over 130 attractions in 25 countries and 67 million visitors every year Merlin Entertainments has the opportunity to make a positive, sustainable difference to the world around us, by being a force for good. In this session we will be discussing how Merlin Entertainments has a positive impact by Being a Force for Good in our attractions and wider communities.