Free Tickets

Keynote Theatre 3

  • Wednesday
  • Thursday
    • Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason: Speaking in the Keynote Theatre 3

      10.15 - 10.45

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      11.00 - 11.30

      Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason - Day Out With The Kids

      How do changing expectations of modern families affect attractions?

      Hosted by Day Out With The Kids, join us as our panel of industry thought leaders discuss how they are adapting and investing in their product and marketing in order to meet the changing expectations of modern families. With panellists representing zoo, museum and theme park attractions, this panel will delve into the role of technology, social media, sustainability and more on existing and future strategies.


      Carole Hyde: Speaking in the Keynote Theatre 3

      10.15 - 10.45

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      11.45 - 12.15

      Carole Hyde - Tatton Park

      DISCOVER HOW WHAT FUELLED THE PAST, FIRES THE FUTURE…

      Tatton Park, one of the largest heritage attractions in the country, was created to inspire and enthral. From the serenity of the Gardens to the richness of the neoclassical Mansion; the beauty of the historic Parkland to the flickering candles of the medieval Old Hall and the fascinating technology at the Farm, Tatton sparkles with many treasures. Discover how we manage this dazzling heritage to attract 800,000 visitors every year.


      Eddie Kemsley: Speaking in the Keynote Theatre 3

      10.15 - 10.45

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      12.30 - 13.00

      Eddie Kemsley - Dreamland, Margate

      Driving Audiences By Daring To Be Different

      2019 is a record-breaking year for Dreamland Margate, with visitor targets far exceeding expectations. Eddie’s talk will reveal how this success was achieved by carefully appealing to multiple audiences. She will explain the advantages of Dreamland Margate’s brand, which has developed to uniquely position the amusement park and event space as different from any other attraction. Furthermore, she will discuss how culture and creativity are the strategies behind all business decisions, from the theme of the park and the music and entertainment programmed, to the food and beverage served.


      Sebastian Maraloiu: Speaking in the Keynote Theatre 3

      10.15 - 10.45

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      13.15 - 13.45

      Sebastian Maraloiu - Questo | The City Exploration Game

      Case Study: Tourism 2.0 - How Tourism is Changing Thanks to Technology

      Discover the tech that changes the way locals and travellers spend their leisure time and money. From 24/7 entertainment to interactive experiences, learn how you can create experiences using innovative technology that captivate the younger generations.


      Debora Griffin: Speaking in the Keynote Theatre 3

      10.15 - 10.45

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      14.00 - 14.30

      Debora Griffin - Sundown Adventureland

      Our Journey From a Monkey to a Top Ten Attraction

      History of Sundown Adventureland’s 50-year history and future developments


      Dare Ilori: Speaking in the Keynote Theatre 3

      10.15 - 10.45

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      14.45 - 15.15

      Dare Ilori - Merlin Entertainments

      Being a Force for Good in the Family Attraction Industry

      As one of the world’s largest attraction operators with over 130 attractions in 25 countries and 67 million visitors every year Merlin Entertainments has the opportunity to make a positive, sustainable difference to the world around us, by being a force for good. In this session we will be discussing how Merlin Entertainments has a positive impact by Being a Force for Good in our attractions and wider communities.


      Daisy Mercedes: Speaking in the Keynote Theatre 3

      10.15 - 10.45

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      15.30 - 16.00

      Daisy Mercedes - Longleat Enterprises Ltd

      Making an Event an Attraction: Keeping One Step Ahead

      Opening the first ever drive-through Safari Park outside Africa in 1966, Longleat has always been at the forefront of innovation and entrepreneurship. Still as the UK’s No.1 Safari Park, Stately Home and Attraction – have an insight into how Events and Productions are evolved and incorporated into a busy multi stakeholder business to keep the engagement of existing and new audience whilst maintaining the pioneering brand.