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Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason: Speaking at the Family Attraction Expo

Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason


How do changing expectations of modern families affect attractions?

Hosted by Day Out With The Kids, join us as our panel of industry thought leaders discuss how they are adapting and investing in their product and marketing in order to meet the changing expectations of modern families. With panellists representing zoo, museum and theme park attractions, this panel will delve into the role of technology, social media, sustainability and more on existing and future strategies.

About Simon Applebaum with Paul Simmons, Ben Ireson and Janine Eason

Named as one of Tomorrow’s Travel Leaders in TTG’s 30 Under 30 in 2012, Simon brings over a decade’s worth of experience across marketing, sales and product in the travel industry to the Day Out With The Kids table. Having led the team behind the biggest website for family days out in the UK since early 2018, Simon’s passionate about championing family time and creating memorable experiences.

For this panel, Simon will be joined by Paul Simmons, Head of Marketing at Marwell Zoo, Ben Ireson, Trade Sales Manager at Drayton Manor Theme Park and Janine Eason, Director of Engagement at Birmingham Museums Trust.