Klaus Sommer Paulsen: Speaking at Family Attraction Expo

Klaus Sommer Paulsen


Navigating The Future Of Integrated Storytelling

About Klaus Sommer Paulsen

Klaus Sommer Paulsen is CEO & Founder of AdventureLAB, an integrated storytelling and experience design studio based in Denmark that works with attractions, destinations and other experiential brands and spaces.

In his daily work, Klaus brings together decades of experience from various disciplines in marketing, entertainment, design and development that are applied with a genuinely holistic mindset of “whatever it takes to make it work”. The anchoring point of it all is the heart of the story and the experience, and the connection between the two.

Klaus has spoken and lectured on many occasions about the new narrative dimensions and themed experiences to be explored and achieved with Integrated Storytelling. Furthermore, he is the editor and contributor for an upcoming book on New Screens and Beyond The Screen disciplines.

Klaus is active on several boards, including Themed Entertainment Association’s International Board Of Directors.


The magic begins with the story, but as technology and media advances, a story is now more than a story. New formats include non-linear, interactive, digital and not at least, social and co-created. During this seminar, we will explore how these new narrative dimensions present attractions with opportunities for driving, engaging and entertaining audiences as well as challenges by not having complete control of your story any more.

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