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Keynote Speaker
Kate Morel: Speaking at the Family Attraction Expo

Kate Morel

Creative Director - Morel & Co


THE Emerging Market - Experiential Accommodation

The fast-expanding market of experiential leisure and travel is creating exciting opportunities for forward-thinking park owners - with new accommodation styles generating unprecedented revenues. In this inspiring seminar, glamping specialist, Kate Morel, shares ideas and examples from around the globe for diversifying into this exciting, worldwide travel trend.

About Kate Morel

Kate heads up Morel & Co, a design and build company specialising in experiential and boutique treehouses, quirky cabins and designer canvas suite developments. She also runs an independent consultancy, supporting forward-thinking landowners and companies to create, or develop and diversify through experiential tourism and unusual accommodations.

With personal philosophies and interests that are perfectly in tune with leading experiential and sustainable leisure movements, Kate has an intuitive and congruent understanding of prevailing market demands. Considered a leading glamping industry expert and ambassador, she writes regularly for business publications, runs glamping start-up workshops, presents seminars, and participates in expert panels at respected industry events. Kate also supports a sustainable build and agro-forestry education centre in South America, and
mentors budding hospitality, tourism, and design professionals.