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Return to Speaker page Joe Cooper: Speaking at the Family Attraction Expo

Joe Cooper


The Positive Impact Of Play On Your Business

This seminar will explore how the introduction of a culture of play into your setting will have positive outcomes for your business.
Using case studies including Bicester Village, Bluestone National Park and the National Trust Tyntesfield play trail, I will explore how our bespoke play areas have impacted on visitor numbers, revenue and positive experiences for visitors. Investing in play can be a brilliant commercial decision.

About Joe Cooper

Joe used his training as a craftsman and his passion for play to set up TouchWood Seventeen years ago, as a means of delivering quality, hand-built play equipment and fantastic play experiences. Joe’s passion for seeing places and spaces brought to life in partnership with their communities and his commitment to creating positive valuable outcomes for both play and nature based learning, have led to TouchWood collaborating with numerous key partners over the years, such as the National Trust and the Forestry Commission, to deliver exciting, innovative projects throughout the UK – including Bluestone National Park, Bicester Village, NT Tyntesfield, NT White Cliffs and the Forestry Commission’s Moors Valley Country Park.

TouchWood Play, the designers and installers of award winning William’s Den, believed to be the UK’s largest-ever bespoke indoor timber play experience, are currently designing the play experience for Gosford Park in Ireland.