Windermere Lake Cruises Limited is Cumbria’s most popular visitor attraction operating in the heart of the Lake District, with over 1.63 million passenger Journeys annually. Hear how marketing a destination and working collaboratively with other attractions, hotels and transport providers can increase the number of visitors to attractions. How adapting your product/services to reflect the changes in customer behaviours will help retain existing customers and attract new.
About Jennifer Cormack
Since joining the company in 2014, Jennifer has participated in multiple overseas sales missions to China, Hong Kong, Japan, South Korea and Europe and most recently just from the US and China. She is a director of Cumbria Tourism and is Chair of the Lake District China Forum. Also working on the Management Board of the Lake District Hotels Association she knows the importance of collaborative working when marketing a destination.She has a vast amount of travel and leisure experience having worked within the tourism industry for 20 years . Her most recent achievement was election to the Board of Directors for UKinbound, where she will work on a national level to promote Inbound Tourism to the UK