James Thomas: Speaking at Family Attraction Expo

James Thomas

General Manager  -  Merlin Entertainments

A GM’s experience in building a world first attraction

About James Thomas

I have been in the visitor attraction industry for nearly 20 years in a variety of roles and locations. From selling tickets at the admissions desk, to managing the full facility at a range of attractions around the world including aquariums, a wild life park, and more recently a LEGOLAND Discovery Centre – I have been lucky enough to make a career out of doing what I love. This range of experience, and my time with Merlin Entertainments plc enabled me to take on the challenge of being the opening GM for a world first adventure attraction, an exciting new brand for Merlin with ambitious plans for a global roll out.

I will be talking through my journey and experience as a GM in building an attraction unlike any other, from conception to completion – the good, the bad, and the ugly! I hope to share some lessons learned, and explain some of the challenges along the way.

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