Free Tickets
Return to Speaker page Feixue Huangdu – Richard Morecroft: Speaking at the Family Attraction Expo

Feixue Huangdu – Richard Morecroft


Attract and monetise Chinese tourists.

Faixue Huangdu, will explain how she takes over half a million Chinese viewers on video tours of UK attractions every week, followed by Richard Morecroft who will show you how to monetise that traffic and grow your visitor numbers.

About Feixue Huangdu – Richard Morecroft

Feixue Huangdu a Chinese student at Nottingham Trent University and JGOO’s influencer, has been live-streaming tours of British museums to her more than half a million followers back in China. Her webcasts have had a record-breaking number of views – with viewing figures for her tour of Ruddington and Trent Bridge in Nottingham reaching over half a million each! Chinese tourists coming to the UK are now eager to visit these museums themselves.
Richard is an award-winning Board-level executive with over 25 years of experience in leading innovation, growth and change in financial services, telecoms and media in the UK, Europe and the Middle East. After returning to the UK in 2013, he joined Consultancy firm Digital Works Group as a Managing Partner, where he specialises in digital strategy and innovation, business transformation and the launch of a new business ventures and serves as CEO of JGOO Ltd.