About Dan Fallon
SearchStar was founded in Bath in 2005 by Dan Fallon and is now one of the UK’s leading independent digital media buying and CRO agencies. The 34 strong team now has over 180 clients across a huge range of B2B and B2C verticals and they work closely with Google, Bing, Facebook, Twitter and LinkedIn to ‘make the most of every click’.
Before SearchStar Dan had 10 years’ experience planning and buying campaigns across all media for blue chip clients. He’s also something of a veteran within the PPC industry – he was one of the first people in the UK to buy ad space from Google!
Programmatic ad buying is about creating an experience rather than an advertisement to engage your audience at the right time and in the right place, by understanding their consumer moment.
Dan Fallon will be talking about the revolutionary changes in audience targeting that is transforming online media buying. By understanding what is now possible, travel marketers and business owners can maximise their advertising spend to drive more bookings, at a lower cost.