Andy Mills-Brown: Speaking at Family Attraction Expo

Andy Mills-Brown

Talent Artistic Group

Entertainment: Guest Experience vs Investment (and what’s the ROI?)

About Andy Mills-Brown

Nominated for CEO of the Year in the 2018 UK Business Excellence Awards, Andy Mills-Brown is Co-Founder and CEO of the Talent Artistic Group. TAG are award winning Theatrical Show Producers providing resident and touring productions for Holiday Resorts, Cruise Lines, Theatres & Family Attractions across the world.

TAG provide entertainment solutions for Bourne Leisure and Paultons Park in the UK, Celebrity Cruises in the USA & Majid Al Futtaim in the Middle East. Winners of the internationally acclaimed Gold Stevie Award in Canada and Magellan Award in the USA, TAG is one of the fastest growing and most successful entertainment providers based in the UK.

Andy was previously Operations Director for Haven Holidays responsible for group entertainment. Before founding TAG, Andy held the position of Entertainment Director for Fred. Olsen Cruise Lines with responsibility for strategic direction of entertainment product across the fleet of ships.
With a belief in Blue Ocean Strategy & Value Innovation Andy believes in a client-collaborative work style, delivering a world class audience experience and is ‘Passionate about Performance’.

What is Immersive & Experiential Entertainment? How much do you need to spend? How do you measure the cost?

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