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Return to Speaker page James Murden and Sharon Wyness: Speaking at the Family Attraction Expo

James Murden and Sharon Wyness


Innovation and Impact with Augmented Reality

Learn how AliveLab, a family friendly UK Augmented Reality company, who have been working with Disney, Pixar, Aardman Animations & ITV are now bringing innovation & impact to Attractions & Tourist Trails. Having sold over 1 million kids products worldwide AliveLab really understand what will wow kids and resonate with parents. The best bit? It doesn’t have to break the bank!

About James Murden and Sharon Wyness

Sharon and James are co-founders of AliveLab. The pair have been innovating in the Augmented Reality industry for over 5 years. Since launching their own Brand of successful AR products for children, Mardles have sold over a million units worldwide, not bad for a Mum & a geek who happened to be friends and had an idea.

Prior to setting up Alivelab, James had also run a theatre school and Sharon had been in home styling – both were used to dealing with families and understood family life.

At Alivelab James deals with the creative part – a natural presenter and entertainer he see the magic in everything. Sharon, on the other hand, holds the purse strings & knows that they count no matter what side of a deal you are sitting.

Together James & Sharon are determined to change the face of entertainment for families, engaging them with magical experiences through AR and the Mardles platform.

@jamesmurden @sharonwyness