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Return to Speaker page Alison Norrington: Speaking at the Family Attraction Expo

Alison Norrington


Themed Entertainment: Enhancing Great Experiences Beyond the Theme Park

2018 was milestone for the Themed Entertainment Industry, with attendance at major operators exceeding half a billion visits.
From social media series and immersive theatre to franchise attractions like Star Wars : Galaxy’s Edge and Pandora : The World of Avatar, this session looks at how theme and a design-led process that encompasses narrative design, experience design and emotional design, we can deliver experiences within, and beyond the Theme Park.

About Alison Norrington

Alison is a storyteller, writer, producer and designer. She is founder of storycentral, incubating and developing ground-breaking IP globally in film, television, theme parks, animation, publishing, VR/AR and gaming. She specializes in storytelling that amplifies fan engagement, experience design, franchise extension, community build through story and strategic development – centered around strong robust cores of architecture, theme and audience.
She has worked with Walt Disney Imagineering, Warner Bros, SundanceTV, CBS Interactive, FOX International, AMC Networks, BBC. She produced London & Berlin chapters for ‘The Quest for the Golden Bananas’, ( Xbox ‘Sea of Thieves’) and The Search for the Saguache Treasure – an interactive location-based game for Colorado Tourism Board.
Alison is Chair for StoryWorld Conference, VR+Kids Researcher for Children’s Media Foundation and a two-time TEDx speaker. She is featured on BAFTA Guru series and member of the International Academy of Television Arts & Sciences, Themed Entertainment Association and The Writers Guild.