Visitors to some of the UK’s most popular tourist attractions offered half-price entry in exchange for used plastic drinks bottles, as part of a trial which gives instant incentives for recycling. 30 UK theme parks have launched the recycling scheme, which will reward thrill seekers for cutting down their plastic footprint.
From July 25th visitors to Alton Towers, Thorpe Park, Legoland Windsor, Chessington World of Adventures can put any 500ml plastic bottle into a deposit return machine at the park entrance, and consequently receive a half-price discount voucher. This voucher can then be redeemed at 30 Merlin Entertainment attractions.
The so-called “reverse vending machines” have been installed outside the flagship Merlin attractions in a partnership scheme between drinks giant Coca-Cola and theme park operator Merlin. The initiative marks the launch of the first discount ticket initiative that carries an eco-friendly purpose and will run until mid-October.
The move comes after research by Coca-Cola revealed that 64% of Brits would recycle more often is they were rewarded instantly for their actions.
Jon Woods, general manager of Coca-Cola Great Britain, said: “We want to reward people for doing the right thing by recycling their bottles and hope to encourage some people who wouldn’t otherwise have done so. All of our bottles can be recycled, and we want to get as many of them back as possible, so they can be turned into new bottles and not end up as litter”.
Both Iceland supermarket and a number of UK festivals have also announced they will be hosting reverse vending machines this year, in order to encourage the recycling of plastic bottles.